Privacy Policy
Last updated 15 September 2026
This explains what we collect when you register for our free training, what we do with it, and how to make us stop. It is written to be read, not to be impressive.
1. Who we are
This policy covers personal information collected by Aftermarket Wholesale Academy Ltd ("we", "us", "our"). We are the controller of that information.
- Registered name
- Aftermarket Wholesale Academy Ltd
- Registered in
- England and Wales, company number 16157052
- Registered office
- Unit 8 Twisleton Court, Priory Hill, Dartford, Kent, DA1 2EN
- Contact for anything in this policy
- community@tomronan.com, or write to us at the address above
We have not appointed a Data Protection Officer, because we are not required to.
2. What this covers
- Registering for, attending, or watching the replay of our free online training.
- Emails and, if you give us your number, calls about the training and about our paid programme, Start. Scale. Sell.
- Your use of startscaleselltraining.com.
It does not cover other websites we link to. Those have their own policies.
3. What we collect, and where it comes from
What you give us when you register
- Your first name
- Your email address
- Your phone number, if you choose to give it. This field is optional. You can register without it, and leaving it blank changes nothing about the training you receive. If you do give it, you are telling us you are happy for us to call you about our paid programme. We may or may not call. See section 9 to withdraw that at any time.
What we hold about you from before you registered
If you received an email from us before you registered, we already held your email address, and in some cases a first name and a mobile number. That information came from a contact list built by an earlier email campaign run by a company connected to ours, which you responded to or were sent messages by. We are telling you this because you did not give the information to us directly, and UK GDPR Article 14 requires us to say where we got it.
If you would rather we did not hold it, tell us and we will delete it. See section 9.
What gets created when you attend
- Whether you registered, attended live, joined late, left early, or watched the replay, and for how long
- Any question, chat message or poll answer you submit during the session
- Whether you clicked a link shown during the session
- Technical information collected by our webinar provider, which may include your IP address, an approximate location derived from it, browser, operating system and device type
What gets created when we email you
- Whether the message was delivered, bounced, or was reported as spam
- Whether you replied
- Whether you clicked a link, where link tracking is switched on
Your visit to this website
Your IP address and standard web-server log information, kept by our hosting provider to keep the site running and secure. See section 11 for cookies.
If you buy from us
Your name, billing details and purchase history. Card details are handled entirely by our payment providers — we never see or store your card number.
4. What we use it for, and our lawful basis
| What we do | Why | Lawful basis |
|---|---|---|
| Register you and send the join link, reminders and replay | To deliver the thing you asked for | Article 6(1)(b) — steps taken at your request |
| Run the live session, including chat and Q&A | To deliver the training | Article 6(1)(b) |
| Record the session and host the replay | So people who registered but could not attend can still watch | Article 6(1)(f) legitimate interests |
| Email you about Start. Scale. Sell. after you register | To market our own similar product to someone who asked for our free training on the same subject | Article 6(1)(f), and the soft opt-in under PECR regulation 22 |
| Call you about Start. Scale. Sell., if you gave us your number | Because you told us on the form that you were happy for us to | Article 6(1)(a) consent, and your notified consent under PECR regulation 21 |
| Email people on our earlier contact list | To tell people who previously engaged with us about this training | Article 6(1)(f), alongside PECR regulation 22 |
| Understand which emails and pages worked | To improve what we do | Article 6(1)(f) |
| Take payment and keep accounting records | To perform our contract and meet our legal duties | Article 6(1)(b) and 6(1)(c) |
| Keep a suppression list of people who unsubscribed | So we do not contact you again by mistake | Article 6(1)(c) and 6(1)(f) |
| Deal with a complaint, dispute or claim | To establish, exercise or defend legal claims | Article 6(1)(f) |
We do not collect special category data. We do not knowingly collect information about anyone under 18, and this training is not aimed at under-18s.
You have an absolute right to object to direct marketing. If you tell us to stop emailing or calling you, we stop. We do not need to be persuaded and we will not ask you to justify it.
5. Automated decision-making
We do not make decisions about you by automated means that produce legal or similarly significant effects. We do sort contacts into simple groups — for example, people who registered versus people who did not — to decide which email to send next. That is ordinary marketing segmentation and has no significant effect on you.
6. Who we share it with
We do not sell your personal information, and we do not share it with anyone for their own marketing.
We use the following providers, who process personal information on our instructions under a written contract:
| Provider | What they do | Where |
|---|---|---|
| Genesis Digital LLC (WebinarJam) | Registration, the live session, and the replay | United States |
| Instantly.ai | Sending and managing our marketing email | United States |
| Cloudflare, Inc. | Hosting and serving this website | United States and global edge network |
| Google LLC | Our business mailboxes, and serving the typefaces on this page — your IP address is disclosed to Google when the page loads | United States |
| Stripe | Taking card payment | United States and Ireland |
| Pay It Monthly | Instalment payment options | United Kingdom |
| Our accountant | Accounting records | United Kingdom |
We may also disclose personal information where the law, a regulator or a court requires it, or where it is necessary to establish, exercise or defend legal claims.
7. Sending information outside the UK
Several of our providers are based in the United States, which does not have general UK adequacy status. Where we transfer personal information to them, we rely on one of the following safeguards, intended to give your information essentially the same protection it has in the UK:
- the UK Extension to the EU–US Data Privacy Framework, where the provider is certified under it; or
- the International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, supported by a transfer risk assessment.
You can ask us which safeguard applies to a particular provider, and request a copy of the relevant terms, using the contact details in section 1.
8. How long we keep it
| What | How long |
|---|---|
| Registration details and attendance records | 24 months from your last interaction with us, then deleted |
| Phone numbers given on the form | 24 months from your last interaction, or immediately if you ask us to stop calling |
| The session recording, including chat and Q&A | 12 months, then deleted |
| Email delivery and engagement records | 24 months |
| Contacts from our earlier list who never engage | Deleted at the end of this campaign |
| Suppression list | Indefinitely. We keep the minimum — your email address and the date — because it is the only way to honour your request not to be contacted |
| Customer and accounting records | 7 years from the end of the relevant financial year, as UK tax law requires |
| Correspondence about a complaint or claim | 6 years from resolution |
9. Your rights
Under UK data protection law you have the right to:
- be informed about how we use your information — this policy
- access the information we hold about you
- have inaccurate information corrected
- have your information erased, in certain circumstances
- restrict how we use it, in certain circumstances
- portability — receive information you gave us in a machine-readable format, in certain circumstances
- object to processing based on legitimate interests — and an absolute right to object to direct marketing
- withdraw consent at any time, where we rely on consent, without affecting anything done before you withdrew it
How to use them
- Stop the emails: click unsubscribe in any message, or email us. It takes effect across every list we hold, not just the one you clicked from.
- Stop the calls: tell us, by email or on the phone. We will remove your number and add it to our suppression list.
- Anything else: email us at the address in section 1. We respond within one month. It is free.
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint, by phone on 0303 123 1113, or at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
10. Keeping it safe
We use reputable providers, keep accounts protected with multi-factor authentication where it is available, and limit access to the people who need it. No system is perfectly secure, but we take this seriously and we will tell you and the ICO if a breach is likely to cause you harm.
11. Cookies and similar technologies
This page itself sets no analytics or advertising cookies.
The registration form is provided by WebinarJam and loads from their servers. It may set cookies that are strictly necessary to make the form work and to record your registration. Strictly necessary cookies do not require consent under the Privacy and Electronic Communications Regulations.
The typefaces load from Google Fonts, which discloses your IP address to Google when the page loads.
You can block or delete cookies in your browser settings. Blocking them may stop the registration form working.
12. Changes
If we change this policy we will update the date at the top. If a change materially affects how we use your information, we will tell you by email.
13. Contact
Email community@tomronan.com, or write to Aftermarket Wholesale Academy Ltd, Unit 8 Twisleton Court, Priory Hill, Dartford, Kent, DA1 2EN.